The California Consumer Privacy Act (CCPA) is in effect and businesses must comply with consumer requests to view, delete and withhold the sale of their personal data.
Ironically, businesses may find themselves at risk of data exposure or breach by having to fulfill these demands. How will they really know who is requesting the data? Fraudster? Privacy activist? Legitimate consumer?
The law requires you to carefully verify the identity of each requestor so that valuable data does not get into the wrong hands or be erroneously deleted. Regulatory guidance encourages the use of a third party identity verification service, but robust verification requires more than a simple credit bureau check.
In this webinar, Socure Privacy Lead Annie Bai, Socure Product Director Gene Radin, and Socure VP of Marketing Rivka Little explore the demands CCPA places on identity verification and how leveraging advanced analytics and data science methods along with digital document verification can enable a safe road to CCPA compliance.
In this webinar we’ll discuss:
- What are the standards, if at all, for CCPA’s verified customer requests?
- What are the consumer and business risks in complying with CCPA customer requests?
- How AI-based digital identity verification enables safe CCPA compliance